PureGrain High-Def
Digital Print Vinyl That Rethinks Realism
Why Realism Matters in Everyday Homes
Most vinyl plank floors look good in a sample, but when installed, you quickly notice the repeating patterns. That’s because traditional LVT relies on film prints with a limited number of visuals. In large, open spaces, those repeats become obvious.
PureGrain High-Def™ flooring solves that problem. With 35 unique plank visuals per style and digital embossing that follows natural wood grain, it creates a floor that feels more like real hardwood. Especially in spaces where pattern repetition usually stands out (like great rooms and open-plan kitchens).
Actionable takeaway: If you’re renovating a wide living room or a space with lots of natural light, choose PureGrain High-Def over standard LVT to avoid the cookie-cutter plank look.
PureGrain High-Def: A Smarter Alternative to Hardwood
Hardwood floors are beautiful, but they come with risks: warping, staining, and a steep price tag. High-Def delivers many of the same aesthetic benefits without the headaches.
- Moisture resistance → Hardwood can swell in kitchens and basements. High-Def is fully waterproof.
- Maintenance → Hardwood needs refinishing every few years. High-Def only requires sweeping and a gentle cleaner.
- Cost predictability → Hardwood varies widely in price. High-Def offers consistent value with high-end visuals.
Example: A family with pets and kids can enjoy the character of oak or hickory looks in High-Def without worrying about scratches, spills, or refinishing bills.
The Hidden Strength Of PureGrain High-Def Flooring: EverTuff Clearcoat®
Most people focus on looks, but durability is where PureGrain High-Def quietly excels. Instead of a cloudy thick wear layer, it uses EverTuff Clearcoat® — a UV-cured topcoat engineered for abrasion resistance.
- Outperforms many 20–30 mil wear layers found on other vinyl.
- Stays clearer over time without the “plastic” look.
- Backed by lifetime residential warranty and pet protection.
Actionable takeaway: If your home sees heavy traffic, strollers, rolling chairs, or large dogs, EverTuff Clearcoat is the layer that keeps High-Def looking new. For the highest degree of impact protection in commercial or basement spaces, you may also want to explore the rigid stone composite **PureGrain Endure SPC collection**.
Installation That Saves Time (and Stress)
Unlike stone tile or hardwood, PureGrain High-Def flooring uses an angle/angle click-lock system that makes installation faster and cleaner. It can float over most existing subfloors without glue.
- Perfect for DIYers tackling a single room.
- Professional installers can cover larger homes in less time.
- Compatible with radiant heat systems up to 85°F for modern builds.
Pro tip: If you’re finishing a basement, High-Def’s waterproof construction plus click-lock system makes it a safer choice than glue-down vinyl or engineered hardwood.
Everyday Performance That Shows Up Quietly
Homeowners rarely shop for “sound absorption” or “dent resistance,” but those are the features you notice years later. High-Def’s rigid core and attached underlayment mean:
- Quieter rooms: less echo in open spaces.
- Stable planks: no shifting, gapping, or edge curling.
- Indentation resistance: holds up against heavy furniture and rolling loads.
Think of it as the floor you don’t have to think about, it works quietly in the background while you enjoy your home. While the realism of High-Def is unmatched, however, for maximum sound absorption in upstairs rooms, the WPC core PureGrain Comfort collection is the better acoustic choice.
FAQs
Is PureGrain High-Def better than standard LVT?
Yes. High-Def outperforms standard LVT in realism, durability, and pattern variety. It uses digital printing and embossing to avoid repeats and deliver clearer visuals.
Can PureGrain High-Def replace hardwood in my home?
For many households, yes. It delivers the look of hardwood with waterproof construction, scratch resistance, and far less maintenance.
How long will PureGrain High-Def last?
With proper care, High-Def can last decades. It’s backed by a lifetime residential warranty and built with abrasion-resistant EverTuff Clearcoat®.
Where should I install PureGrain High-Def?
Almost anywhere. It works in living rooms, bedrooms, kitchens, bathrooms, and basements thanks to its waterproof and stable design.
How do I maintain PureGrain High-Def?
Simply sweep and damp mop. Use a pH-neutral cleaner, and it’s safe with residential steam mops — no waxing or refinishing required.
