PureGrain Flex
Flexible Flooring That Fits Your Life
PureGrain Flex™ is the most versatile option in the Engineered Floors PureGrain collection. Built with a flexible LVT core, Flex adapts to nearly any room or situation. It is cost effective, easy to install, and tough enough to handle everyday life. That makes it an ideal choice for rental properties, DIY remodels, and budget conscious homeowners who still want the benefits of waterproof, scratch resistant flooring.
Why PureGrain Flex is Different
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Flexible vinyl construction allows for both glue down and loose lay installations
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Affordable price point delivers luxury vinyl visuals at a lower cost
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Waterproof surface makes it safe for kitchens, bathrooms, and basements
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Scratch and stain resistance helps it hold up in active homes with kids and pets
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DIY friendly installation makes it possible to tackle projects without professional help
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FloorScore® certified for low VOC emissions and healthier indoor air
Inside the Construction
PureGrain Flex uses a simpler, flexible LVT build designed for affordability and function:
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Protective wear layer: Scratch and stain resistant surface for daily protection
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Décor layer: Realistic wood or stone visuals with natural variation
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Flexible LVT core: Provides stability while staying lightweight and adaptable
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Backing layer: Supports glue down or loose lay installations without additional underlayment
Everyday Benefits in Real Homes
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For landlords → Affordable, durable floors that reduce long term maintenance costs
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For DIYers → Loose lay and glue down options simplify installation in single rooms or full remodels
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For families on a budget → A cost effective way to update flooring without sacrificing style
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For basements and utility rooms → Waterproof build stands up to moisture where carpet or hardwood would fail
Example: A couple renovating a rental property installs PureGrain Flex using glue down planks. They finish two rooms in a weekend, and the scratch resistant surface helps protect against turnover damage.
Where PureGrain Flex Works Best
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Rental properties needing affordable durability
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Basements, utility rooms, and laundry areas
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DIY remodel projects where easy installation is key
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Homes that need waterproof flooring on a budget
Actionable Tips for Homeowners
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Use loose lay in small rooms for easier replacement later
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Choose glue down in larger spaces or high traffic areas for stability
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Order extra boxes to have replacement planks on hand for rentals or heavy use areas
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Test subfloor moisture before installation to ensure long lasting performance
FAQs
What is PureGrain Flex flooring?
PureGrain Flex is a budget friendly luxury vinyl plank with a flexible core. It can be installed as glue down or loose lay flooring.
Is PureGrain Flex waterproof?
Yes. It is fully waterproof and safe for kitchens, bathrooms, basements, and laundry rooms.
Is PureGrain Flex good for rental properties?
Yes. It is affordable, scratch resistant, and easy to repair, making it an excellent choice for rentals.
Can I install PureGrain Flex myself?
Yes. Loose lay planks are DIY friendly, and glue down installation provides a stable option for larger rooms.
How durable is PureGrain Flex?
It is designed for active homes. The protective wear layer resists scratches and stains, while the waterproof design protects against spills.
