PureGrain Endure
Built to Handle Life’s Toughest Spaces
Some floors are designed for comfort. Others for beauty. PureGrain Endure™ was engineered for one thing above all: strength in the toughest environments. With a stone plastic composite (SPC) rigid core, Endure offers unmatched dent resistance, waterproof stability, and scratch protection — making it the go-to choice for kitchens, entryways, and any room where life gets messy and busy.
Think of Endure as the workhorse of the PureGrain collection: stylish enough for living rooms, but tough enough for mudrooms and basements.
Why PureGrain Endure Stands Out
-
Rigid SPC core: Built with stone polymer composite, denser than WPC, delivering extreme stability.
-
Waterproof performance: Protects against standing water and daily spills without warping or swelling.
-
Scratch and dent resistance: Outperforms flexible or WPC vinyl in resisting furniture dents and pet claws.
-
Pet and family proof: PawPrint™ Protection safeguards against scratches and accidents.
-
Temperature stable: Less expansion and contraction, even in sunrooms or homes with wide climate swings.
-
Commercial-grade durability: Designed to hold up under heavy residential use and light commercial conditions.
Inside the Construction
PureGrain Endure uses a multi-layer build focused on rigidity and durability:
-
EverTuff Clearcoat® Top Layer: Resists scratches, stains, and abrasions.
-
High-Definition Décor Film: Natural wood visuals with detailed texture.
-
SPC Rigid Core: A high-density stone plastic composite core that resists dents and keeps planks stable.
-
Attached Underlayment: Adds comfort underfoot and reduces sound transfer.
This layered design creates a floor that’s hard as stone, waterproof, and long-lasting.
Everyday Benefits in Real Homes
-
For kitchens → Handles heavy appliances, dropped pots, and spills with no warping.
-
For entryways & mudrooms → Resists dents from boots, grit, and tracked-in moisture.
-
For families with large dogs → Scratch resistance and waterproof design keep the floor looking new.
-
For basements → Withstands moisture and stays dimensionally stable in below-grade spaces.
-
For rentals & high-traffic homes → Durability reduces replacement costs long-term.
Example: A homeowner with three kids and two large dogs installs PureGrain Endure in the kitchen and hallway. Years later, the planks still show the original finish, no dents from dropped toys, no scratches from claws, no swelling from mop water.
Where PureGrain Endure Works Best
-
High-traffic areas: Kitchens, hallways, and mudrooms.
-
Moisture-prone rooms: Bathrooms, laundry rooms, and basements.
-
Open living spaces: Durable enough for active households with kids and pets.
-
Light commercial settings: Offices, boutiques, or rental properties.
Actionable Tips for Homeowners
-
Choose Endure over WPC if → you need maximum dent resistance (heavy furniture, pets, or kids).
-
Ideal for kitchens → unlike WPC, SPC handles rolling refrigerators and dishwashers without compression marks.
-
Pair with rugs → in living rooms to add softness without losing durability.
-
Consider Endure for rentals → fewer repairs and lower lifecycle cost than cheaper vinyl.
FAQs
What is PureGrain Endure flooring?
PureGrain Endure is an SPC rigid core vinyl plank designed for high-traffic areas. It combines waterproof protection with extreme dent and scratch resistance.
Is SPC flooring better than WPC?
Yes, for durability. SPC (Endure) is denser and more dent-resistant, while WPC (Comfort) is softer and quieter.
Is PureGrain Endure waterproof?
Yes. It resists water from spills, pets, and even standing moisture, making it safe for kitchens, baths, and basements.
How durable is PureGrain Endure?
Very durable. The SPC rigid core resists dents, and the EverTuff Clearcoat® protects against scratches and stains.
Where should I install Endure?
Anywhere durability matters most. Kitchens, entryways, laundry rooms, and basements are ideal spaces.
